Course Description

A business aim is the goal a business wants to achieve. A primary aim for all business organisations is to add value, in the private sector this involves making a profit.

More strategic aims include expansion, market leadership and brand building.

A business objective is a detailed picture of a step you plan to take in order to achieve a stated aim. These need to be SMART in order for the business to know what to do, and what progress it has made towards achieving the objective.

Performance Director

Ian Beers

Ian Beers is the Director responsible for performance in MSS Global. A role that sees Ian developing MSS Global’s Assessor resource pool in a manner that aligns with MSS Global’s business focussed, operationally pragmatic and interested party encompassing interpretation of business improvement standards. As a leading interpreter of International Standards within MSS Global, Ian is in a unique position to explain the intent of requirements in simple everyday business speak and field questions relative to purpose and use.

Course curriculum

  • 1

    New Chapter

    • Introduction

    • Exercise 1 - Strategic Objectives

    • S.M.A.R.T Objectives

    • Exercise 2 - SMART Objectives (Delegated)

    • Objective 'Mapping'

    • Exercise 3 - SMART Objectives (Escalated)

    • Action Plans

    • Quiz

    • GREEN PAPER - Relationship between International Standards and Objectives